Jennifer Pearl

The Lumineers

The Lumineers are an independent Americana trio out of Denver - their irresistible anthem “Ho Hey” took the world by storm in 2012, followed by “Stubborn Love” and their third charting single “Submarines”, all carrying them on a journey from the Grammys to the presidential iPod, from the top of the charts to the Hunger Games.

Working with Ride or Cry Collective, I played an integral role in the social  content of The Lumineer's #1 album "Cleopatra" - I developed and executed creative - Designed, Project managed and executed the "You've been on my mind" social sharing campaign which reached millions of fans worldwide. The goal was to get fans talking about and sharing the new album.